Day 61 in the books!
A quick story on a cool marketing stunt turned crazy.
Then, talking about trust and reputation.
People will trust you one way or another. How they trust you—to do right or wrong—is up to you. From there, trust builds your reputation.
Articles Discussed
Cool marketing stunt; crazy reaction.
Literally.
Collin Rugg@CollinRugg
NEW: Toronto police from three different divisions were called to do crowd control after mobs of people were trying to break through a giant ice block to find out the release date of Drake's new album.
Deranged fans were seen trying to break through the ice with fire and
5:07 PM · Apr 21, 2026 · 1.71M Views
533 Replies · 287 Reposts · 3.33K Likes
"Trust as a Service" is an excellent framing.
Because trust is your service.
“Trust as a Service: Revisiting a Vision for 𝕏 in 2026”
The Rabbit Hole@TheRabbitHole
https://t.co/3Ssvq6gLK4
5:38 PM · Apr 18, 2026 · 372K Views
36 Replies · 92 Reposts · 340 Likes
With marketing yourself, may think it's ok—or feels ok—but that doesn't mean it builds the reputation you want.
Consider where you want to see yourself in 10 years.
(Language warning, if that matters to you. Go to the headlining article for the read.)
